Fuse Group is the home of Wellplaced Experiences and Fuse XR. We bring data, analytics and applied AI to the world of live experience: placing brands in front of real people in the right locations, and adding a digital layer that makes the live moment measurable.
Live experience earns attention no other channel can buy. A person standing in front of a brand, choosing to engage, in a place they already trust. It has always been the most persuasive thing in the mix, and the hardest to evidence.
Fuse Group exists to close that gap. One company places brands in the right locations and manages every step until the campaign is live. The other adds a measurable digital layer to the live moment, so engagement comes back as data rather than anecdote.
Venues found, negotiated and managed end to end. Shopping centres, stations, outdoor, universities and everything in between.
Browser-based XR over the live moment. No app download, no friction, built to be shared beyond the footprint.
Scans, dwell, interaction and shares captured as they happen, ready for the post-campaign report.
Fuse Group does not blend its brands together. Each company keeps its own identity, its own voice and its own audience, because each solves a different problem.
Finding, negotiating and managing the right location. We know the venues, the people behind them, and what it takes to get a campaign approved, booked and live.
A digital layer over the live moment that drives engagement, travels further through sharing, and produces proof of performance. No app download, no friction added to the activation.
Venue recommendations built on experience and insight: which locations suit the brief, what they really cost, and what it takes to get approved.
When an activation carries a Fuse XR layer, scans, dwell, interactions, completions and shares are captured live and land in the post-event report.
AI-assisted processes across both companies: matching briefs to venues, building costings, and turning engagement signal into a report a client can forward on.
Bring a full brief, a rough concept or a single question. Tell us the audience you are chasing and we will point you at the right company, or both.
Activations, promotions, sampling and experiential. From first brief to final permit.
Send a venue brief →A shareable, measurable digital layer for a live campaign. Scoped fast, no app required.
Send an XR brief →